Tell it like it is

You have to see this one to believe it. The water effects in this are one of the most ambitious animation pieces we’ve ever done. Intially there was a 15 second intro animation of the rock rising out of the sea, which we later cut out in favor of a quick reveal of the vehicle. Regardless, the site is still peppered with cool animation, and great information. Better still for Land Rover, the site’s content can be updated via an XML file which makes it an easy method for translation and site portability. The design was provided by Young & Rubicam, with all animation and development by Barrett Newton Interactive.